Hampton Inn - Largo, MD
127 Rooms

Problem:
Owners of the Hampton Inn Largo were referred to Integral Hospitality Solutions by Hampton Brand Management. The hotel was not performing to ownership expectations in terms of financial performance, service or product quality.

Solution:
Integral took over on 2/28/03. Within the first week evaluations of the staff and management had been completed and a total review of the physical plant and operation was finished. It was determined that new leadership was necessary and a new GM was hired. He has been at the property since 3/21/03. A detailed action plan for curing the QA issues was put into effect with just six weeks until the special inspection. All of the hotel staff was retrained and the Integral team worked side-by-side with the hotel team to ensure that all standards were being met.

Results:
The hotel passed its special inspection on 4/21/03. Integral presented ownership with an aggressive plan to re-establish the hotel’s reputation through strategic upgrades to its product offering including micro-fridges, new van, fitness center, business center, renovation of pool area and painting the building. A new Sales and Marketing staff was hired and a new marketing plan was implemented. Within six months the results were apparent. In just three years, Integral and a proactive ownership nearly tripled the value of the hotel, primarily by increasing the average rate a stunning 70%!

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